Hey friends, and welcome to our latest escape room marketing blog! Hope you and your loved ones are well wherever you are in the world.
Today I’m going to be following up on our last blog, where I started sharing some of the highlights from the first half of 2020s escape room marketing blog: the strategies, the opportunities, and ways to survive during the biggest threats the industry has ever faced.
This is because, as we come close to the end of 2020 it’s important to look back at the good, the bad and everything else in between when it comes to escape room marketing. And sure, 2020 has been full of the bad but we shouldn’t overlook all of the good that came from the year too!
Not only is this a great opportunity look back on the year, it’s great to remind yourself or catch up on some new strategies that you could try in 2021.
So without further ado, let’s dive in to the escape room marketing 2020 highlights part 2…!
8th June 2020 – 10 Ways To Market Your Escape Room For Free!
Who’s this blog for? Who isn’t this blog for? Every escape room is looking for cost-effective or even free ways to market themselves, and this blog gives them ten of them!
Summary: By June 2020, the full impact of the pandemic had really hit the escape room industry and cost-cutting had never been more important. This blog provides ten different ways escape rooms can market themselves at no-cost, and best of all – the methods work well!
22nd June 2020 – 5 Additions To Your Website To Increase Your Bookings
Who’s this blog for? Any escape room looking to create more bookings and customers from their website. Whilst any escape room could benefit from these additions, they’re primarily aimed at escape rooms who receive a high amount of traffic on their website – but a very small conversion/sale rate from that traffic.
Summary: When it comes to marketing your escape room, it’s one thing to get your messages out to the world. It’s another to persuade them to then take action and book a room! This blog gives 5 proven additions that can be made to any escape room website to improve its booking conversion rate. What are you waiting for? Read and implement the additions!
29th June 2020 to 13th July 2020 – The Facebook Pixel: The Benefits, How To Install & How To Get More Bookings With It
Who’s this blog for? Alright, I’m cheating here because this is 3 separate blogs but they all cover a primary topic and together make up the ultimate guide to the Facebook Pixel for escape room marketing. These blogs are for any escape room who has heard of the Facebook Pixel but are unsure what it is, how it can help with marketing, or how to even use it.
Summary: These 3 blogs provide a complete guide Facebook Pixel guide for escape rooms. Blog 1 explains what the Facebook Pixel is and how it can be of benefit. Blog 2 explains how to install the Facebook Pixel. And part 3 explains how to use the Facebook Pixel. So wharever position you’re in with the Facebook Pixel, you are covered.
31st August 2020 – Why You Need Multiple Ways Of Promoting Your Escape Room To Ensure Your Success
Who’s this blog for? This blog is for everyone! It shares the single biggest learning that all escape rooms and their owners MUST KNOW. And I really mean that. Success or failure literally hangs on this…
Summary: In this blog I explain in detail why escape rooms need multiple ways of promoting (marketing) their escape room… in order to ensure their success. Being a very important lesson I provide examples in order to reinforce the very important message – and share all of the amazing and different ways there are to promote their escape room.
14th September 2020 – The Escape Room Marketing Strategy That Is Making A Comeback!
Who’s this blog for? This blog is for any escape room looking to stay ahead of the curve and who are always on the look out for new ways to market themselves. But honestly, every escape room needs to read this because it’s an opportunity to make bookings!
Summary: In this exciting blog I share the strategy that is making a comeback, and do my best to persuade escape rooms to start looking into it. To help I also provide several templates that escape rooms can pick up and use straight away, so they can get started even sooner with this opportunity.
28th September 2020 – 3 Additions To Your Online Booking Form To Increase Bookings
Who’s this blog for? This should go without saying, but this is another for EVERY escape room that uses online booking forms – which is surely 99.9% of them?!
Summary: Earlier in the year I shared additions that should be made to an escape rooms website in order to increase bookings. As an extension to this I focus on the online booking form itself, and the 3 additions that can be made to instantly get more bookings. Get stuck in!
And there we go, 6 blog highlights from the second half of 2020 – each well worth checking out if you haven’t before, or re-reading even if you have.
That’s all for now. I really hope you’ve found todays blog post informative and useful. Check out 2 FREE ways of promoting your escape room below.
Before I go, on a personal note I wish you all and your loved ones all the best in the coming days and weeks.
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Thank You 😊
P.S. here’s 2 free ways of promoting your escape room;
People are significantly more likely to book one of your rooms if they are engaged with you and your content. The BEST way by far to engage visitors to your website, is to get them to play a little free game, puzzle or brain teaser.
There’s two different ways of doing this.
The most proven method is the Game Popup from VirallyBot which has been proven to increase bookings by 15%+. The Game Popup is an interactive experience where players have “get out of the house”.
And best yet, it’s easy to install (literally takes seconds) and is available for free for 30 days.
To learn more, click here.
Similar to putting mini-games on your website to engage with people, you can do the same with static puzzles or brain teasers. Simple images that offer some kind of challenge is a fantastic way of engaging with visitors, getting them to stick around longer and making them more likely to book.
There are many websites that can inspire you to make your own puzzles or brain teasers, or you can sign up to receive weekly branded puzzles straight into your inbox for FREE by clicking here.