How to install the Facebook Pixel on your escape rooms website

Hey friends, and welcome to part 2 of our 3-parter covering the Facebook Pixel and how you can use it to market your escape room and get lots of bookings!

Before I get started, I sincerely hope you and your loved ones are healthy.

Last week in part 1, I introduced the Facebook Pixel and covered the biggest benefits of using it for your escape room.  

Today I want to focus on getting your Facebook Pixel installed onto your website, ready for the big part-3 where I’ll show you all of the awesome strategies and ways you can use the Facebook Pixel to get more bookings.

Ensuring your pixel is installed correctly is so important, and without which you’ll miss out on so many bookings.

Before I start, I will say that the process is not complicated once you understand how – after all, Facebook wants every business using it so why would they make it too hard?

That being said, I’m going to share how you can install it on your website as of July 2020. Facebook, technology and websites are constantly developing and so the process of installation may change in the future.

If you have any questions or problems, don’t hesitate to get in touch with me directly on and I’ll do all I can to help.

Before I go over the installation, let’s first get you your unique Facebook Pixel code. Its this code that you’ll be “installing” onto your website, but finding the actual code can sometimes be a mystery!

I’m going to assume you have a Facebook Ads account already, and that it’s connected with your Facebook Page. If not, click here for a guide.

When you go onto your Facebook Ads Manager and click the menu, you’ll get a whole host of options like this:

You want to select the Events Manager option. From here, there should be an option to create your pixel. Click that and label it.

You now have a Facebook Pixel, congrats!


You’ll then be given 3 different choices to install the pixel to your website. These are:

  1. Partner platform
  2. Manually
  3. Developer instructions

You only need to pick one of these options, and each has on screen instructions to show you how to carry out each. The instructions also depend on varying factors such as the platform your website runs on. So please consult the on-screen instructions for exact instructions for you.

However to help you choose the best installation method for you, let’s look at your options in depth:

Partner platform

This allows facebook to connect directly with your website platform, providing they’re one of those listed. Here’s a current list of platforms which include popular website platforms such as WordPress, Wix and Shopify.

If your website operates on one of these platforms, this is your best installation option as it can be carried out in moments. If you’re unsure what platform you have because you used a third-party web designer or marketing agency, please consult with them.

If your platform is bespoke or operates on a different platform to those listed, you have 2 choices. Install the pixel manually, or get your web designer/developer to.


Whilst this process is fairly straight forward, only carry it out if you’re comfortable with the backend of your website and you have experience with the backend already.

Selecting this option will allow you to copy the exact code that is your pixel, and place it in the coding of your website.

Developer instructions

This is the best option for those of you who are not confident with technology and the backend of your website. If you have a web developer/designer whether in house or 3rd party, just utilise them to install your pixel – it takes minutes and by selecting this option you’re able to email full instructions to them.

Checking your pixel is active

Lastly, its important to check that the pixel has been installed successful and is running – regardless of whether you did the installation, or somebody else.

The best way to do this is to go to the Events Manager on your ads account again, and you’ll be able to see an overview of traffic to your website. Like this:

If no data is shown, please wait a while and check back. Another great way is to visit your website yourself and then check back, that way you know for certain you have had traffic and data should be showing if the pixel has been installed correctly.

And there you go – how to install the Facebook Pixel on your website. Join me next week where I’ll show you all of the awesome strategies and ways you can use the Facebook Pixel to get more bookings. – don’t miss out!  

Ensure you never miss future escape room marketing blogs by subscribing below:

And on a personal note I wish you all and your loved ones all the best in the coming days and weeks

Thank You 😊


People are significantly more likely to book one of your rooms if they are engaged with you and your content. The BEST way by far to engage visitors to your website, is to get them to play a little free game, puzzle or brain teaser.

There’s two different ways of doing this. 

The most proven method is the Game Popup from VirallyBot which has been proven to increase bookings by 15%+. The Game Popup is an interactive experience where players have “get out of the house”.

And best yet, it’s easy to install (literally takes seconds) and is available for free for 30 days.

To learn more, click here.

Similar to putting mini-games on your website to engage with people, you can do the same with static puzzles or brain teasers. Simple images that offer some kind of challenge is a fantastic way of engaging with visitors, getting them to stick around longer and making them more likely to book.

There are many websites that can inspire you to make your own puzzles or brain teasers, or you can sign up to receive weekly branded puzzles straight into your inbox for FREE by clicking here.

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